About Meritus
How it all began.
When you’ve grown up in the toy business, what do you do when you grow up?
Open a toy company of course!!
Beth & Joseph Reiling started New Adventures in 2001 with 1 simple goal: Provide innovative quality toys at prices that provide value to the consumer.
Now Meritus will work with key retail partners with the same core values.
As Meritus grows, we remain committed to our core goals and values:
1 - Safety first
2 - Great Design
3 - Outstanding value
4 - Dedicated customer service
With a lifetime of toy experience, Meritus creates quality toys that are unforgettable fun and most important safe.
